Harmony Valley has introduced a NEW contest with its NEW vegetarian mixes to kick-off grilling season 2011. Through Memorial Day, Harmony Valley fans are invited to participate in a recipe challenge. Who will create the world’s next best veggie burger? Participants can say goodbye to pre-formed frozen veggie burgers, and create the burger of their dreams, bringing their own flavor and style to the creation.

The Great Grilling Challenge was announced on Earth Day, paying tribute to the company’s social responsibility and wind-powered facility. Contestants have until Memorial Day weekend, a historically grill-filled weekend, to submit their burger masterpiece. There are endless options as Harmony Valley has been regarded for its flavor and versatility. The grand prizewinner will be presented with a Big Green Egg® Grill, valued at $700.

Contestants simply upload their recipe and photo to the Harmony Valley Facebook page to enter, it’s that easy! Harmony Valley will award one grand prizewinner and three semi-finalists, who will be rewarded with great grilling gadgets and Harmony Valley Products.

“Harmony Valley encourages cooks to create their own adventure, and this contest proves it,” says Joe Basta, partner at Harmony Valley. “A customized veggie burger contest is a terrific way to share the Harmony Valley experience with the world,” Basta says. “We will be looking for something out of the box, which aligns with who we are,” he adds.

Harmony Valley is determined to revolutionize the meatless category, presenting the convenience of a dry mix that is versatile, healthy, delicious and supports sustainability. The dry Vegetarian Hamburger Mix and Vegetarian Breakfast Sausage Mix create the perfect vegetarian replacement for ground meat. Consumers have a meat substitute at their fingertips to incorporate into any recipe, instead of just one option, which is often the case with other meat replacement products. Harmony Valley products are all convenient and easy to use, as the main preparation required is adding water. Take the vegetarian mix off the shelf, and simply hydrate for health and harmony.

“From devoted vegetarians to flexitarians and those simply seeking a healthier option, we believe this contest will attract a variety of personalities, which is reflective of the versatility of our brand,” says Dan Berlin, partner at Harmony Valley. A flexitarian himself, Berlin adds that once people discover the great flavor of Harmony Valley, located in the dry food areas versus the freezer where many meat substitutes are placed, they won’t go back.

Harmony Valley Vegetarian Mixes are available in natural food grocers, located in the dry foods aisle – near boxed whole grains. They are also sold online at www.harmonyvalleyfoods.com.

To learn more about the Great Grilling Challenge, visit www.harmonyvalleyfoods.com.

*Image provided by Harmony Valley.*