Aveeno Baby WashIf you have little ones with sensitive skin, like “Mom,” AVEENO® Baby is an allergen and paraben-free choice for bath time! The newest formulation, AVEENO® Baby Wash & Shampoo, helps to nourish, soothe and protect baby’s delicate skin. Specially formulated with ACTIVE NATURALS® ingredients like Oat Extract and Colloidal Oatmeal, “Mom” is loving the light, sweet scent left on her tiny ones’ skin! Plus, it can be used in the bath for some bubbles, as well!

Why choose AVEENO® Baby Wash & Shampoo for your little ones?

· Formulated with ACTIVE NATURALS® Natural Oat Extract (carefully extracted from the oat kernel) is known for its soothing properties

· Blends into a rich, lathering cleanser that cleans without drying

· Gentle enough for everyday use on infants and babies’ sensitive skin

· Lightly scented

· Allergy-tested, soap-free, tear free, and paraben free

· AVEENO® Brand is Pediatrician recommended

Available at food, drug and mass merchandisers nationwide, AVEENO® Baby Wash & Shampoo can also be found online at Aveeno.com.