If you haven’t yet tried one of Dr. Laura Trice’s scrumptious creations, run, don’t walk to the nearest health food store to indulge yourself today! This inspiring, dynamic woman took the time out of her super busy day to answer a few questions for Tiny Green Mom about running her small, eco-friendly business, called Laura’s Wholesome Junk Food, which was founded in 2001.
An Interview with Dr. Laura Trice of Laura’s Wholesome Junk Food
Tell us about your eco-inspired company!
I was a vegan for three years in medical school and learned about how eating more plant products is good for the body and environment. I realized I didn’t LOVE any of the vegan cookies out there and wanted to provide a vegan cookie line that was decadent and delicious enough for everyone to enjoy, vegan or non-vegan. I found a wonderful group of people who are committed to health who work with the company to make the most delicious moist, vegan cookies out there.
How do you choose to go green in your own life?
I shop at the farmer’s market, cook at home and rarely get take out, avoiding unnecessary plastic and containers. I ride my bike to the bank and post office when possible instead of driving. I buy filtered water in jugs at the store, rarely buy bottled water, and avoid plastic.
Guilty green pleasure?
Vegan Bliss Mint Galactica Chocolate Chip ice-cream. Made with coconut milk and sweetened with agave. Plus, my vegan cookies!
Can you offer any encouraging words for those with a small sustainable business?
I had to work multiple jobs while it took two years to sell my first cookie. I had people say, “You still haven’t made any money doing that?” I had so many discouraging obstacles that appeared that I didn’t know how I would overcome. Money was tight and success of any kind appeared so far away. I couldn’t find a bakery for 2 years, I felt afraid of sales, and I had difficulty being decisive. So, keep the faith and believe in your idea and passion. Stay balanced. Go for a walk, stay fit mentally and physically. Being committed required a good night’s rest and healthy lifestyle.