We have to admit, we were just so impressed by Claire Gutschow, the classy entrepreneur behind Fie’d Skin Care, an eco-fabulous company that is sweeping the nation! Her commitment to the earth, her passion for naturally beautiful skin, and her desire to make a difference – wow, what a combination! “Mom” had the distinct pleasure of asking Claire a few questions about her up and coming skin care line, which was recently launched in 2010. For more information about Fie’d, please visit www.feidskincare.com. (PS Claire, please share that homemade lemon meringue pie recipe! Yum!)
An Interview with Claire Gutschow, Founder of Fei’d Skin Care
Tell us about your eco-inspired company!
I’m from South Africa, and I spent my whole life in the sun. So I have dark marks all over my face. Being pregnant with my son didn’t help matters – I was one big blotch with no pregnancy glow in sight! I tried loads of products, but nothing worked. Since I’d worked in the skin care industry in my “past life” (i.e. pre-kids), I knew I could make a better product than all the ones I’d tried. I was still in touch with a couple of the best formulators in the world, so I was super-lucky. It also helped that my husband is a traditional Chinese healer. He knows some of the most respected traditional Chinese herbalists in the US. So once I’d found the right people, it was just a matter of getting them to work together. (Which was a lot easier than I thought – easier than managing a toddler play-date and WAY easier than coordinating a block party.) Not that I’ve ever coordinated anything as complicated as a block party. In fact, I have yet to discover domestication of any kind. I can work a microwave though. Does that count?

How do you choose to go green in your own life?

For years I followed the experts’ advice and tried to be “perfectly” green. But their suggestions were often way too complicated. So these days I just try and use common sense. We recycle. We buy used clothing for my son (they grow out of everything so quickly anyway). We avoid plastic bags like the plague and we try to buy local when we can. And we walk instead of drive wherever possible – it helps the planet and it tires out my son so it’s a win/win scenario!

And of course, Fei’d is as green as we could possibly make it. We do no animal testing, ever. Fei’d is 99% natural, certified by the Natural Products Association, biodegradable, and sourced from renewable resources. Our carton is 100% recycled, FSC certified, made with 100% renewable energy, Green Seal Certified and processed chlorine-free.
Guilty green pleasure?
Homemade lemon meringue pie made from the lemons in our garden. Although I have to be honest, I don’t feel TOO guilty. The way I see it, it’s a great way to get my daily allowance of vitamin C!
Can you offer any encouraging words for those with a small sustainable business?
Be prepared to pay more for EVERYTHING when you make the commitment to be green. I couldn’t believe the cost of our cartons the first time I received the quote! Recycled board is just so much more expensive. But I have to have faith that it’s worth it. In my mind, it’s a karma thing. I want to look back at my life when I’m old and believe that I made a difference. Even if it has affected my “bottom line”!
*Image provided by Fei’d.*