Yes – Johnson’s has gone natural! Introducing Johnson’s® Natural® – from their packaging, which is now made with 60% Post-Consumer Recycled (PCR) packaging, to their ingredients, which are paraben-free, allergen-free, and contain no dyes, the whole line is affordable and available to the masses. Made with 98% plant and fruit-derived ingredients, all the products leave your little one clean and smelling oh-so sweet!

Mom” loves the Head-to-Toe® Baby Wash – it doesn’t leave baby’s skin dry after use! In addition to the Baby Wash, the new eco-conscious line includes JOHNSON’S® NATURAL® Baby Shampoo and JOHNSON’S® NATURAL® Baby Lotion, all three of which are gentle and safe enough to be used on delicate newborn skin. For toddlers and children, Johnson’s has also developed the JOHNSON’S® NATURAL® 2-in-1 Kids Hand & Face Foaming Wash and JOHNSON’S® NATURAL® 3-in-1 Kids Shampoo, Conditioner, and Body Wash.


• 98% natural from plant and fruit-derived ingredients
• NO MORE TEARS® Formula
• ALLERFREE™ allergen-free fragrance, with a clean, natural scent rooted in our ingredients
• Paraben-free, dye-free, and allergen-free
• No essential oils
• Dermatologist tested
• Up to 60% Post-Consumer Recycled (PCR) packaging

Johnson’s® Natural® products can be located at all food, drug, and mass market chain stores, as well as online at

*Company generously provided samples and images for this review.*

1 reply
  1. Robert
    Robert says:

    After researching into phthalates, I have been eagerly looking for a phthalate free lotion. I just bought this today after reading that it is phthalate free. Do you confirm that as well?

Comments are closed.